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    From past to future with GORE-TEX products

    Laila Weigl
    Laila Weigl

    For generations, the GORE-TEX technology has fueled people's passion and curiosity for the outdoors. Our products have helped to enable their adventures, to discover true excitement. Introducing the new GORE-TEX products, unlocking new levels of performance and sustainability, we have opened the door to a new level of limitless achievements in the outdoors.

    Bringing back the classics

    GORE-TEX products have always been built to last. Together with creative soul and ultra runner Patrick Stangbye from Oslo, we took performance gear from back in the days and put them back on the slopes and in the trails again - just where they’ve always belonged. We browsed through the many curated e-commerce marketplaces for vintage and second hand pieces and purchased iconic and stylish GORE-TEX products from the 80’s, 90’s and early 2000.

    Styling vintage styles with new GORE-TEX products, featuring the innovative ePE membrane, Patrick shows how durable, long-lasting products can work seamlessly with new pieces, whether it be in the trails, in the city or on the slopes.

    "I’ve been buying used and unworn clothing for as long as I can remember. It can be economical, but also about finding something specific which is currently not being offered in the market."
    - Patrick Stangbye

    Hildur Karlsson is a Stockholm based adventurer and skier. With a life-long love and fascination for the outdoors, the GORE-TEX brand has been a natural part of her life since she was a child, fueling her passion throughout the years. 

    “I think it’s interesting to think about the stories clothing has, especially when it comes to outdoor vintage clothing. Imagine the places every garment has been through the years, the joy it has brought to the person wearing it and the beauty of caring for something back as it has cared about us in the past.”
    - Hildur Karlsson

    Future envisions

    The GORE-TEX brand has always created products to upgrade comfort and protection. But our work is never done, and we’re on a continuous journey to drive innovation. We talked with Patrick and Hildur about how they envision the future of their sport, and how the closeness to nature in their everyday life has affected their view of new and old products, both in terms of durability, sustainability and performance.  

    "I envision a future of trail running where it’s more than just sport. It’s about interaction with nature and with your community. The sport currently is either not open or aspirational to a lot of communities, and I think through changing some of the narratives in the sport the appeal can broaden and the physical and mental benefits of the activity will be shared with a larger population.”
    - Patrick Stangbye 

    "I think the outdoors community will keep pushing forward, both in terms of exploring new places, reaching new tops, making world records - but most importantly keep pushing for positive change in the way we treat our planet and hopefully, inspire people beyond that community to do the same."
    - Hildur Karlsson

    The GORE-TEX brand has always been driving responsible performance in products

    With Patrick and Hildur, we showcase how old GORE-TEX products can outlive generations, performing as well in the tracks and slopes today like they did 30 years ago. At the same time, our commitment to responsible performance inspires the development of GORE-TEX product technologies that offer new levels of both functional, durable performance and sustainability. A perfect choice for times when new gear is needed, new GORE-TEX products with an innovative ePE membrane have a less environmental impact, whilst maintaining the brand promise: guaranteed to keep you dry. 

    "Trail running as a sport has variations of how complex it needs to be in terms of gear. If you enjoy your local forest you’re probably good with stuff you own already. It’s first when you start to race and care about weight or experience alpine conditions you might need specifics for safety or performance reasons. I would say ease into any activity and see if you enjoy it, then build from there. A lot of gear you can buy used. I both buy used and sell  gear I ended up not finding the proper use for or had to replace with other things."
    -
    Patrick Stangbye

    The Director 

    Former Scandinavian Freeride Big Mountain champion Adam Falk is a worldwide working creator that focuses on creating emotional content with unique flavour & authenticity. Following Patrick and Hildur through the project, he captures the two in their natural habitat, which also happens to be his own - outdoors. This project was shot on 16mm film to enhance that beautiful raw feeling one can feel when we’re out in nature.

    Laila Weigl Laila Weigl

    Laila Weigl

    Laila lives – and loves – Digital and Social Media, especially when it is all about the GORE-TEX brand. When she’s not indulging in her passion for writing, she’s probably busy being a mom or out exploring the nature when biking, hiking or snowboarding in the Bavarian Alps.

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