Did you know that the most sustainable piece of gear is the one that you own already? True story, you’re about to find out why.
Every patch or stitch on your beloved gear tells a story, it proves that there’s a bond between you and your GORE-TEX product which has been with you on all of your adventures. As wrinkles only go where the smiles have been, we believe that a well-worn jacket becomes even more beautiful, every hole or tear can be repaired, helping you to make more stories in the future.
You know best which jacket to choose if you’re up for a challenging hike out in the elements. You know which shoes to wear if you need to rely on proper grip while keeping your feet dry. You know that your gloves will keep you warm, even if you’re about to freeride the slopes on a bitterly cold day. You know that your beloved GORE-TEX product can survive and also where it thrives.
You can rely on your GORE-TEX gear, right?
Like a good old friend, your gear becomes something that you can trust. At the GORE-TEX brand, we’re doing our very best to build products that last. We do this so that you can love your gear for longer. Why wouldn’t you want to keep your gear around for as long as possible? Just trading it in for the next hot colour of the season is not always a necessary option, we can all choose to act a little more responsibly.
Sometimes, just a little effort adds up to big results: LOVE YOUR GORE-TEX GEAR FOR LONGER
If we are aiming to keep our products in use for longer, we can make a real difference. And it’s also very easy: just wash, care and repair your gear instead of buying something new.
Together with our partners across Europe, we’re excited to offer you the chance to take part in our very first GORE-TEX GEAR TOUR. We are going to offer garment repairs, for free, in 7 different countries and 12 different locations. If your gear is in need of some love, just stop by at one of our tour stops. Here are all the dates where you can meet the experts: www.gore-tex.com/en_uk/goretexgeartour
THE LONGER A PRODUCT LASTS, THE LOWER ITS OVERALL FOOTPRINT
Why are we so sure about this? Because at the GORE-TEX brand, we have spent decades successfully working on prolonging the life of our products. The method of “life cycle assessment” is helping us. Using this method, we’re able to measure and understand the environmental impacts of all aspects of our products—from the production of raw materials by our suppliers, to manufacturing and transportation, until its end-of-life.
We even consider the impact of the washing and drying of the garment over its lifetime. With these learnings, we can focus our sustainability efforts where it matters most. The Life Cycle Assessment (LCA) of a GORE-TEX jacket shows that the greatest environmental impact occurs during production and distribution of the jacket (which makes up about 64% of carbon emissions).
The washing, drying, and disposal phases of a jacket’s life have a smaller impact on the environment. Thanks to this study, we know that extending the longevity, or useful life of a product, is the single most influential factor to improve its environmental impact. Let’s head towards a more sustainable future together by taking proper care of our gear.
Make sure to stop by at the GORE-TEX GEAR TOUR
Here's our line-up! If you can't make it, check out one of our certified repair centres across Europe, where you can get your gear fixed and therefore keep it in use for longer.
GUARANTEED TO KEEP YOU DRY: IT’S A PROMISE
It’s more than words, it’s a promise. Every original GORE-TEX product is built to last, if you’re not satisfied with the waterproofness, windproofness or breathability of your GORE-TEX product, make sure to check out our Guaranteed to Keep you Dry promise.
We’re excited to meet you guys in person at one of our stops and to hear your stories about your damaged gear.
See you there!