Durability connects environmental responsibility, product quality, innovation and consumer trust.
In our white paper, Durability and the Value of Making Things Last, we bring together facts and perspectives from researchers, designers, retailers, and industry leaders to answer the most urgent questions facing our industry today.
With that we want to bring together diverse expertise and spark collective action toward a more durable future.
Download now for practical strategies and crucial insights that cut through the noise.
Durability is in our DNA.
For nearly 50 years, we have strived to lead the industry by engineering long-lasting fabrics. But as the sustainability conversation evolves, we believe it’s time to go further—to help define a common language for durability and rally collective action around what matters most: keeping products in use and out of waste.
Be part of the conversation.
Reimagining Sustainability Through Durability
The outdoor industry faces intensifying need to respond to overproduction, waste, and incoming policy shifts. But where some see a challenge, we see an opportunity. Studies show that doubling a garment’s active lifespan can almost halve its climate impact; others estimate that adding just nine extra months of wear can cut carbon, waste, and water use by 20%.[1][2] So some of the most sustainable products? The ones kept in use.
[1] Mistra Niinimäki et al. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment. 1. 189-200.
[2] WRAP, 2024
65% of people say they care about the environment, but only 26% act on it.[3]
There can be a disconnect between our values and our purchasing choices. By making durability tangible and rewarding, there can be shifts in textile production and how we buy products. Our white paper explores this opportunity in depth.
Today, durability goes beyond material toughness. Long-lasting products also needs to be relevant, desirable, and repairable. When people feel an emotional connection to things they own, they are more likely to care for them and keep them longer.
Meaningful change happens when durability becomes something people genuinely value—something that benefits both brands and consumers. Want to hear from the experts on how to bring the value of making things last to life?
[3] Harvard Business Review, "The Elusive Green Consumer," (July 2019)
