Close-up of cactus flowers
    GORE-TEX® Brand Studio Presents:

    World Tour – Mexico

    This World Tour chapter moves through Mexico as a series of connected landscapes and lived moments.

    This chapter of the World Tour unfolds across Mexico, shaped by movement, familiarity, and personal connection. Shot by Henrik Alm during a return trip with visual artist Gabriela Alatorre, the story moves through places tied to home — from the coastlines of Baja California Sur to the mountains of Jalisco, Gabriela’s hometown.

    What began as a journey to share parts of Mexico with family ahead of a wedding became a sequence of everyday moments: driving open roads, time spent near the sea, moving through desert terrain, higher ground, and quieter landscapes inland. The pace is unforced, guided by travel as it happens rather than by destination.

    Rather than focusing on a single city, the project looks at versatility across regions. Garments are worn as part of daily life, adapting quietly to different terrains, conditions, and moments throughout the day. Function remains present but understated — supporting movement without defining it.

    Set alongside other World Tour chapters, Mexico adds contrast through place, rhythm, and perspective, expanding the series into a broader, more layered view of versatility shaped by geography and lived experience.


    Below, Gabriela is wearing the Daiwa Pier39 W's WINDSTOPPER® Tech Balmacaan Rain Coat

     

     

    Gabriela is wearing the KOLON SPORT WINDSTOPPER® Jacket

     

     

     

    Gabriela is wearing the Mammut Crater Pro HS Hooded Jacket with GORE-TEX® Technology

     

     

     

    Gabriela is wearing the White Mountaineering GORE-TEX® Big Pocket Coat

     

     

     

    Gabriela is wearing the Mizuno Wave Prophecy LS GTX shoes

     

     

     

    Above, Gabriela is wearing the Aigle 1853 GORE-TEX® Coat

     

     

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