My riding on a motorcycle, wearing a blue GORE-TEX Jacket
    GORE-TEX® Brand Studio Presents:

    World Tour - Vietnam

    Explore a quiet portrait of daily life in Vietnam during the rainy season. Shaped by climate, movement, and material.

    We arrived in Đà Lạt at the crack of dawn as the whole city was still shrouded in fog. With each passing second, the landscape slowly revealed itself in fragments  - houses stacked along the hill, greenhouses glimmering under their translucent sheeting, pine trees dissolving into the mist.

    Deeper into the city, the first signs of morning life came into view: people bundled in layers walking along the Xuan Huong Lake, elders doing synchronized aerobics in Lam Vien Square, riders zooming down Suong Nguyet Anh Street. Here, daily life - down to the way people dress - forms itself around weather and terrain rather than against it.

    Over the next two days, we discovered how people here move through this shifting landscape - working, resting, traveling, and adapting as weather quietly shapes every part of daily life.
     

     

    My moved through the stillness, breaking it with the low rumble of her cruiser bike from a distance. Every morning, she rides the same winding road to the cafe where she works as a barista.

    My is wearing the Chika Kisada JACKET, TYPE P-009 from PHENIX COLLECTION and the Sorel CALLSIGN HORIZON™ Low GTX.

     



    Later that morning, after her shift, she made her way down the stream near Trại Hầm Cemetery. We walked for a few minutes on wet red soil until the path opened into the sound of running water. My reminded us to tighten our shoelaces before stepping into the shallow current, crossing from stone to stone as cold water ran past.
     

     

     

    The day's pace shifted when we met Mi. She showed up at Le J coffee shop, which her husband manages, in a trench coat with a GORE-TEX® Jacket layered over, ready for any sudden rain during the day.

    Mi is wearing the Snow Peak Dry Peak GORE-TEX® jacket

    As she took us around the neighborhood, every little detail - a barber neighbor giving a haircut, a guava wrapped inside a plastic bag to keep insects away, children playing at a nearby school - reflected her close attachment to the place. When rain suddenly came, she put the jacket up over her head as her husband arrived to pick her up.
     

     

    On Du Sinh Hill, we ran into Tuan on the way to his job, his toolbox rattling softly in the front of his bike. As we tagged along for a short walk, his soft voice flowed in and out of the neighborhood's soundscape: a TV playing a music show somewhere inside, a grandmother trolleying her grandkid down the slope, a couple of ladies gathering in their yard chatting. 

    Tuan is wearing the Norse Projects Fyn 4.0 GTX Insulated Jacket.

    At a busy intersection, the fruit stall sat in a noticeable yet modest corner. Amid all the buzz, the fruit lady moved calmly, calling out prices, rearranging and weighing her produce, tightening her apron, and zipping up her jacket as the temperature dropped. No one knew her name - they simply called her cô bán trái cây - a quiet but unmistakably part of the neighborhood's everyday heartbeat.
     

     

    As we left the market, we spotted Chú Thạch, across the street, dressed unusually formally for the neighborhood in pressed trousers, a button-down shirt, and a half-zipped jacket, watering the plants by his front gate. We recognized the place immediately - MP Audiophile, a coffee shop that we later knew was named after his daughter. 

    Cô bán trái cây and Chú Thạch are wearing the Snow Peak Dry Peak GORE-TEX® Jacket

     

    Later that night, we took a stroll in Lâm Viên Square, and that was when we saw Huy dancing.

     

    Huy is wearing the C.P Company Gore G-Type Long Mille Jacket.

     

    Under the yellow and green glow of the lamps, he moved silently with his earphones on, and the surrounding noise suddenly became his very own soundtrack.

    Huy practiced for a while before taking a break, catching his breath while a vendor beside handed him a warm cup of soymilk, jacket pulled tight, before getting back on his bike and riding off into the cold night.

     

    The next morning, we headed to the Đà Lạt market. By 5am, vendors were already setting up their stalls - stacking crates of cabbage, laying out fruit still wet with dew, and arranging bunches of greens on the ground.  The smell of damp pavement, simmering broth, and freshly cut fruit mixing in the cold air.


    Thanh stood behind her flower stall, arranging roses, lilies, and wild stems as she moved through her morning routine - watering plants, trimming leaves, greeting her regulars. A delivery call pulled her away; she handed the stall to her neighbor, zipped up her purple Kolon Sport jacket, and stepped into the light rain. She returned a few minutes later, hung her coat to dry, and calmly continued as we chose our bouquet.

     


    By midday, we drove towards Prenn Pass to visit Tay Mơ, a small forest cafe. The entrance path was almost nondescript, scattered with rocks and pebbles, leading to a nearly surreal view. Reo was already outside starting up his grass trimmer with his dogs circling around, while Truc was hanging their laundry under a roofed outdoor area, a space that can be anything depending on the day: a coffee corner, a barbecue spot, or simply a place to sit and take in the grand sweep of nature in front of them.
     

    Reo is wearing the C.P Company Gore G-Type Long Mille Jacket. Truc is wearing the Snow Peak WINDSTOPPER® Jacket and Danner® Eastwood Chelsea boots.

    Leaving Tay Mơ, we met up with Josh & Grace - a couple from Singapore who, after several visits, finally decided to spend a year or two living in Đà Lạt. They took us along a forest trail, Josh restarting the engine as Grace adjusted her jacket as the temperature began to drop.  For them, Đà Lạt is still new - every road, trail, and change in weather a discovery, yet something already feels familiar, as if they have already found a place for themselves in this city.

    Grace is wearing the Snow Peak Dry Peak GORE-TEX® Jacket. Josh is wearing the Y-3 GORE-TEX® Padded Parka.

     

    By late afternoon, we were back in the city and stopped by Mizu Bar, where we found Dai Vũ resting on his bike before his evening shift. His bar sits quietly at the end of a small alley, and he likes to stay outside for fresh air, sweater pulled close before the night gets busy. 
     

    Dai Vũ is wearing the thisisneverthat WINDSTOPPER® Wool Fleece Crewneck, Pant and Cap.

    We ended the night at Cù Rú, the bar Thảo (Sunny) co-founded after moving from Sài Gòn five years ago. By the time we arrived, the place had settled into its late-night rhythm - pink and yellow light spilling onto the street, soft music, and Thảo sitting quietly between conversations, slight tiredness in her expression. As the air grew colder, she pulled her jacket closer and got up to greet a new group of customers, easing back into the flow of the night.
     

    Thảo (Sunny) is wearing the Y-3 GORE-TEX® Padded Parka.


    At the time and place, the city around us had gone still again.

    And in that quietness, Đà Lạt felt exactly like what everyone had been showing us all along: a place where people live with weather, with terrain, with rhythm, and with each other - simply, steadily, and entirely on their own.
     

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