Jessica Gonsalves and Brian Procell, the pair behind the city’s most influential vintage hub PROCELL, have curated a one-of-a-kind collection of vintage GORE-TEX outerwear, footwear, accessories, as well as never-before-seen memorabilia.

    Selected Memories of Functionality: GORE-TEX products and memorabilia, curated by renowned vintage boutique, archive, and creative studio PROCELL

    “Selected Memories of Functionality” was conceived to invite contributors from different industry segments to share personal experiences with the GORE-TEX Brand in their past or present, as well as anecdotes about weather, climate, and comfort. The series offers insights into the qualities that GORE-TEX technologies have brought and continue to bring to functional lifestyle- and fashion products. In 2019, London-based stylist Stephen Mann was given the opportunity to display some items from his personal archive and curate pieces from Gore’s own collection. In 2020, Gore invited legendary graffiti artist FUTURA to share his memories and to offer a glimpse of his extensive pool of rare GORE-TEX product pieces.

    In 2022, Selected Memories of Functionality is hosted in New York City: Jessica Gonsalves and Brian Procell are the pair behind the city’s most influential vintage hub, PROCELL. The pair opened their shop in 2012, and over the course of ten years it has evolved to become a mainstay for both locals and visitors of the city. PROCELL has gained global recognition for its expansive vintage archive and for its work as consultancy for some of the world’s most influential artists and brands.

    PROCELL curated a one-of-a-kind collection of vintage GORE-TEX outerwear, footwear, accessories, as well as memorabilia. Select items have been pulled from PROCELL’s personal archive, while additional pieces have been specially sourced or borrowed from the Gore archive in Delaware. Digital artifacts such as advertisements and posters will be included in the accompanying showcase documenting aspects of GORE-TEX Brand visuals over the last decades.

    We understand the value of being versatile without being obvious. Specifically, putting things together that don’t necessarily or obviously go together, but in the PROCELL world the mix is what makes it.

    Brian Procell

    Both of us enjoy the hunt and looking through a million things to find the one item that makes all the effort worth it. For example, something in the airport in Bali, on the beach in Mexico or down the street here in the city.

    Jessica Gonsalves


    To find out more about the unique products of our brand partners, please visit @goretexstudio on Instagram.

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