Blog Homepage / Products & Brands

    All about Sigrid’s own Norrøna GORE-TEX jacket

    Laila Weigl
    Laila Weigl

    Sigrid about the creation of her GORE-TEX Norrøna anorak

    Why was the creation of Sigrid’s own jacket based on her roots? Why did it have to be an anorak? What role did her parents play and what does the color red mean to her? We’ll be talking about all that and much more in our interview with Sigrid and her creative director Charlie.
    Read the interview!

     

    The process of creating Sigrid’s own Norrøna GORE-TEX jacket

    It all started with a Pinterest board when Sigrid was thinking about her very own jacket. But what steps does it take to create and design a GORE-TEX jacket and how was it all done? A look behind the scenes with Norrøna’s Head of RD&D Alexandre Aubry.
    Read the interview!

     

    “Every human being should be responsible.”

    The chosen brand partner for Sigrid’s jacket was Noronna, a family-owned company that is already on the way to becoming a 100% sustainable company. GORE-TEX blog author Laila had the honor of talking to Norrona CEO Jørgen Jørgensen, a man of his word with ambitious goals. To the interview!

    Laila Weigl Laila Weigl

    Laila Weigl

    Laila lives – and loves – Digital and Social Media, especially when it is all about the GORE-TEX brand. When she’s not indulging in her passion for writing, she’s probably busy being a mom or out exploring the nature when biking, hiking or snowboarding in the Bavarian Alps.

    Read more from this author