Not only is the GORE-TEX brand presenting its new styles for the coming 2014/2015 autumn/winter ranges, it is also encouraging people to rethink how they view creativity. Using the motto “Up-cycle your GORE-TEX jacket. Be creative with your hands” it is unveiling five design objects and initiating an Instagram campaign. As long as you like working with your hands and can follow instructions, you’ll be able to create your own unique pieces from your old GORE-TEXjackets.
Your GORE-TEX jacket has been your faithful companion as you hiked in the mountains, skied down pistes and went for walks. It has become a personal favourite and been at your side in all weathers. Even when it is no longer worn, an old favourite typically hangs in a cupboard for many years to come. If you want to revive those shared memories and breathe new life into your old GORE-TEX jacket, all you need is a touch of creativity and in next to no time you will have conjured up a new functional item. A new lease of life with the GORE-TEX brand The GORE-TEXbrand worked with a team of Italian industrial designers to think up ideas about what could be made out of old GORE-TEX jackets. They came up with five different up-cycling objects: a lamp, a mailbox, a beauty case, a bike cover and a vertical garden. Lifestyle gurus have been swept off their feet by the new up-cycling craze and inspired by this distinctly creative way of thinking. European trendsetters champion the up-cycling trend The five design objects are being presented by trendsetters such as eco-chef Ismael Prados (Spain), fashion bloggers Luisa Lión (Germany) and Margot YOUMAKEFASHION (France), fashion stylist Claudia Gastaldi, fashion designer Pietro de Angelis (both from Italy) and fashion designer Bea Szenfeld (Sweden). At the GORE-TEX Open Press Day in Munich young fashion blogger Luisa Lión (style-roulette.com) presented her personal favourite among the design objects: the table lamp. Luisa, who is widely known for her love of fashion details, is infatuated with the idea of turning a GORE-TEX jacket into a light. It has even inspired her to make her own style even more individual. “I think that this up-cycling idea will particularly appeal to people who like collecting things, who like having unique pieces and unusual things.” Best up-cycling project wins To discover what else GORE-TEX jackets can be turned into, the GORE-TEXbrand is calling on consumers to create their own objects from their old GORE-TEX jackets. Images of these can be posted to instagram.com/GORETEXeu by using the hashtag #GORETEXupcycle. A jury will select the best posts. The first prize is a camel active GORE-TEX jacket. The second prize is a pair of GORE-TEX SURROUND™ shoes from Fretzman or Högl and the third prize is a pair of gloves from Roeckl or Level. GORE-TEX highlight styles 2014/15 Aigle, Bugatti, Calamar, camel active, Dubarry, Herno, Högl, Hugo Boss, Lloyd, Madras, Nanamica, Napapijri, Nonnative, Onitsuka Tiger, Peuterey, Stone Island and White Mountaineering are all featuring the innovative technology of the GORE-TEX brand in their coming 2014/2015 autumn/winter ranges. These collections include styles to suit all tastes. They all have the potential to become a new personal favourite. Engineered to deliver an optimum combination of breathability and durable waterproof protection, they are ideal for wet, unpredictable autumn days and freezing cold winter weather. More information: AW 14/15 lookbook
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.5 billion. www.gore.com