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    The Freeride World Tour and the GORE-TEX Brand join forces

    Laila Weigl
    Laila Weigl

    We are proud to announce that the GORE-TEX Brand is teaming up with the Freeride World Tour for the upcoming season. For over 15 years, The Freeride World Tour (FWT) is an annual series of events in which the best freeskiers and snowboard freeriders compete for individual event wins, as well as the overall title of World Champion in their respective categories and disciplines.

    © Freeride World Tour / Jeremy Bernard

     

    If you can dream it, you can do it

    With this series of events, the FWT has been at the center of freeriding, helping to fulfill the dreams of some of the biggest names in freeriding history. It has also been an integral part of the evolution of the sport itself, owing to the endless stream of young talent each year.

    © Freeride World Tour / Jeremy Bernard

     

    ADVOCATES FOR PEOPLE AND OUR PLANET

    Over the last few years, the FWT has been implementing a continuous improvement process by committing to a yearly Sustainability program serving long-term goals, focusing on carbon impact,  mobility, gender equality and safety. 

    At The GORE-TEX Brand, we have been designing durable products that are tested to the extreme and perform in the harshest conditions for over 40 years, enabling people to perform at their best. But durable product performance is no longer enough. As we face growing challenges to our climate, environment and society, we are taking responsibility for our actions and contributions.

    With this collaboration we want to underline our commitment by empowering new talents to live  their individual dreams. The GORE-TEX brand and the FWT share the same values of a strong focus on sustainability and gender equality, and together, we want to focus on a more sustainable and inclusive future outdoors.

    Laila Weigl Laila Weigl

    Laila Weigl

    Laila lives – and loves – Digital and Social Media, especially when it is all about the GORE-TEX brand. When she’s not indulging in her passion for writing, she’s probably busy being a mom or out exploring the nature when biking, hiking or snowboarding in the Bavarian Alps.

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