SIX STORIES VOL. 5: CHAPTER 2 – FOOTWEAR TECHNOLOGIES Brand Focus: Onitsuka Tiger

In 1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. Onitsuka was also branched out into various categories, including outdoor footwear since 1955.

The legend lives on today in the fusion of Japanese heritage and modern flair as Onitsuka tiger brand.

For A/W 2020 Onitsuka Tiger has updated its HIMARAYAN PEAK trekking shoes introduced in1966 bringing design and functionality suitable for modern lifestyles.

Onitsuka Tiger streamlines the original silhouette, swapping out conventional materials in favor of the latest technology of ASICS, and adding modern touches to bring the design up-to-date.

The simple design boasts a multi-pattern outsole with emphasis placed on a fuzeGEL cushioning while a waterproof, breathable GORE-TEX upper rounds out the rain-ready sneakers.