SIX STORIES VOL. 5: CHAPTER 3 – LIFESTYLE & MODERN OUTDOOR AESTHETIC

    Brand Focus: DAIWA PIER39

    “Fishing, Fashion, Functionality”

    Teach A Man to Fish...

    DAIWA PIER39 specializes in fishing-inspired gear, created under the direction of Japanese retailer BEAMS. Since it was founded in 2020, DAIWA PIER39 has been working with the GORE-TEX Brand, using solutions such as GORE-TEX INFINIUM™. Product offerings from DAIWA PIER39 range from outerwear to headwear.

    DAIWA PIER39

    DAIWA PIER39 merges the functionality and fashionability of fishing gear that parent brand Daiwa has cultivated over many years.

    RIVER CAMOUFLAGE

    It is said that the color of fishing gear should be as inconspicuous as possible, as a fish can see the angler, its perspective underneath the water’s surface.

    COLOR CODES

    DAIWA PIER39’s collections are largely defined by the hues of military fatigues, such as olive green, tan, and complementary neutral shades.

    INNOVATION

    DAIWA PIER39 product highlights include the Soutien Collar Coat and Mountain Parka, both of which make use of GORE-TEX INFINIUM™ fabrics to ensure comfort, as well as water resistance and windproofing.

    ABOUT DAIWA / DAIWA PIER39

    Daiwa is a global fishing tackle brand, established in Japan in 1958. Today, DAIWA remains a leader in the fishing-equipment industry. In 2020, DAIWA launched a new lifestyle label named DAIWA PIER39, stocked at retailers such as 1LDK, Isetan and JOURNAL STANDARD.

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