#thebreatheproject: The Who, What, Why and How

Brace yourselves for #thebreatheproject and prepare to be inspired by five adventure films. Where will you go to breathe?

The What

When did we get so busy? And when did it become OK to have packed calendars, working ‘til 10 PM, with no time to breathe? We’ve only got 672,768,000 breaths before we’re 80 years old. How will you use them? This is #thebreatheproject.

The Who

Where do you go to breathe? We presented that question to five of our favorite adventure vloggers, photographers, and videographers and asked for them to document their answer. Meet Nicole Eddy When she’s not chasing waves on the coast of Cape Town, South Africa, you’ll find Nicole filming vlogs on her YouTube channel or writing for her blog. When we approached Nicole for #thebreatheproject, we were met with an astounding “Yes!” and have appreciated her enthusiasm throughout the whole adventure. Watch her #thebreatheproject video here:  https://www.youtube.com/watch?v=da49Hd6BkiU Meet Nick Kalisz Known for his “down for whatever” filming mentality, Nick primarily operates out of high alpine terrain shoots. Ranging from the Austrian Alps to Mount Kilimanjaro, Nick’s filming style is inspired by the great outdoors and the raw beauty of humanity. We think he did both justice in his video (all of which was filmed in a day...crazy!). Follow Nick on Instagram and watch his #thebreatheproject video here: https://www.youtube.com/watch?v=33eYaneW2Q0 Meet Andy Best One-third adventure photographer, one-third adventure videographer, and one-third nomad, Andy Best is best known for his stunning ability to capture those “wow” moments we all strive to have when outdoors. Just check out his Instagram and you’ll know exactly what we’re talking about. He and his wife, Erica, have been on the road for about a year and we were lucky enough to catch them right around their anniversary of setting off. Andy explains what it is about the open road and having the ability to see the world in his #thebreatheproject video here: https://www.youtube.com/watch?v=SmVa65I7hLA Meet Aly Nicklas Loving wild places and the wild people that live in them even more, Aly’s work-life balance is a blurry one because she’s always around the things she loves. Located in Boulder, Colorado, you’ll always find her outside on a big climb, run or backpacking trip and Instagramming the whole adventure. As she set out for one of her climbs near Indian Creek, Utah, Aly found herself wondering why she keeps coming back. Find out in her #thebreatheproject video here: https://www.youtube.com/watch?v=pvC6kH4_oeg Meet Callum Snape Based out of Vancouver, British Columbia, Callum Snape is an adventure and freelance photographer who captures some of the most breathtaking nature photography all on his Instagram. While video isn’t his main gig, Callum beautifully sums up what got him into photography in the first place. Watch his #thebreatheproject video here: https://www.youtube.com/watch?v=wGQvLKqwhO8

The Why

We need time to stop, think, and breathe. That’s what #thebreatheproject serves to remind us. To do it well, we have to truly break off from the routine and go to the place where we rest and recharge.

The How

Here’s your chance to go. Share with us where you’d go to breathe for a chance to win a $5,000 Adventure Grant and a pair of GORE-TEX SURROUND® hiking boots. Learn more about the contest here.

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