Even back then (in 1983), GORE-TEX fabrics were quite clearly the highest level rainwear material. It was like there were GORE-TEX fabrics and then there were all the rest. As a functional material for the outdoors, it was completely dominant in markets around the world.

    EIICHIRO HOMMA

    Managing Director of nanamica

    To me, the perception that “GORE-TEX products equals waterproof” is a bit disappointing. Being waterproof is hardly the only function of GORE-TEX products. We’re not talking about shoes for rainy days, like rubber boots. “Breathability” is really important. Your feet don’t get wet, and they don’t get damp and sweaty either. I’m really eager to get the word out about “breathability.” That’s a big selling point in my eyes.

    TAKAYUKI FUJII

    Designer of nonnative

    GORE-TEX membrane is a timeless material I was a teenager when I first came across a GORE-TEX product. I was interested in outdoor goods and was very drawn to things made for a specific purpose, like mountain parkas or snow wear. It wasn’t just the design I liked, it was the functionality—the function of being able to stay dry even after a whole day in the mountains. And that was a GORE-TEX product.

    HIROKI NAKAMURA

    Founder of visvim

    Making GORE-TEX products can be difficult; there are lots of challenges. But doing something hard is good because it forces you to think. The frequency with which GORE-TEX standards are updated is tough. We have to be disciplined in our designs.

    YOSUKE AIZAWA

    Founder and Creative Director of White Mountaineering

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