I think true performance designers ultimately have the same requirements that the GORE-TEX brand has. If you're doing it right then you're chasing the same things, really. The mechanics of chasing those things are complex so their performance standards are a way of articulating a baseline, of making abstract design principals concrete.
BUNNEY is about working with the best in field. We have really great partners. In this instance, the GORE-TEX brand offered great fabrics that looked and felt right. The aesthetic is modern but it has to have classical elements. That is really, really key.
The collaboration between adidas Consortium and the GORE-TEX brand means something because it is an added value. In a scene where you constantly look for one-upmanship, that is something that you don’t shy away from. There’s an extra value in functionality that you associate with a certain lifestyle of braving the elements and that’s what basically makes the appeal of GORE-TEX products.
Since we are constantly striving to provide the best products to our users, we have a high degree of trust in GORE-TEX products. New Balance has never been marketed as cheap because it never compromises, and that attitude of product development without compromise and absolute functionality as a top priority certainly parallels how the GORE-TEX brand operates. Its value is in its performance.
I see clothing as what you’re wearing at the exterior of outerwear, Off-White is more fashion. It’s personality pieces. It’s garments that give you your facade from a stylistic point of view to give you confidence to say what you want to say without needing to speak. So that’s how I reinterpret that same concept. GORE-TEX® is a more technical membrane, so it should have a more specific response.
NORSE seeks to work with the best references and the best technology. GORE-TEX products in this context represent the pinnacle and most innovative technical breathable and weather-proofing technology.
