SIX STORIES OF GORE-TEX PRODUCTS VOL. 3

    The Six Stories series highlights GORE-TEX's partnerships with some of the world's most innovative apparel and footwear brands.

    Veilance applies GORE-TEX fabric technology to provide performance benefits as an exterior shell – an integral part in our layering system. When we look at a material, we don’t just think about how it looks and feels, but how it performs. Both are the experience we want to create.

    TAKA KASUGA

    Design Director of Arc’teryx Veilance

    Around the world, but especially in Tokyo, the GORE-TEX brand is very popular and its myth is greatest as a cultural icon. The use of GORE-TEX product technology has not only improved function, but also raised the “fashion culture” value in my experience.

    KATZ YAMADA

    Product Marketing, ASICS Japan Corporation

    End use, sustainability and quality, are intrinsic in the development of our products, so it was a natural conclusion that we should work with GORE-TEX product technology.

    MIGUEL FLUXÀ

    CEO of Camper

    Functionality is always important. It’s been central to our brand from our earliest days making rubber boots, and while we have certainly changed with the times, it’s still an essential factor in our design decisions. So, when we have the opportunity to add more functionality and versatility while maintaining our focus on style, like we did with our GORE-TEX fabric technology collaboration, it’s a win-win.

    PAUL MITTLEMAN

    VP Creative Director of Global Apparel at Converse

    It has been a very long-standing relationship, a great adventure that began over fifteen years ago. My company was the first to garment dye GORE-TEX products. The aim was to have non-technical materials in beautiful colors bearing the benefits of the GORE-TEX membrane.

    CARLO RIVETTI

    President & Owner of Stone Island

    Combining a classic sportswear style with trusted GORE-TEX fabric technol- ogy works well. Wearers want the best of both – a piece they have worn and experienced before that now also offers protection against the elements. We have worked with Gore since the beginning of our company and look forward to seeing what we can achieve together in the future.

    EIICHIRO HOMMA

    Managing Director of nanamica

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