We wanted to work with GORE-TEX products because we believed, that like us, the GORE-TEX brand refuses to compromise on quality and the level of functionality it brings to a garment.
So many of us now live in these urban environments and we have to deal with our own set of weather conditions – I think that’s why there’s such an increasingly big interest in tech-wear, and a desire to have the increased functionality that something like the GORE-TEX brand can bring to the clothing we wear day to day.
By working with partners such as the GORE-TEX brand, we’re able to learn and bring new ideas to the table that will help us achieve these ambitions. We really believe that collaboration and open- source creativity will help us change the world.
Having worked with the GORE-TEX brand in some capacity for 18 years now, it’s exciting to see it really showcasing the true extent of what it has to offer – not least in the way it’s helping to transform classic styles with con- temporary technologies, while retaining the silhouettes and style that made them classics in the first place.
GORE-TEX product technologies have become a strong element in lots of people’s wardrobes – but there’s a desire for it to not only work but also meet the aesthetic and cultural standards of the peers you spend time with day to day.
We wanted to partner with the GORE-TEX brand for the obvious rea- sons: it’s proven, it’s tested, people know it works. In the winter, in cold climates, you really want your feet to be dry and the GORE-TEX brand helps us achieve that.