SIX STORIES VOL. 5: CHAPTER 2 – FOOTWEAR TECHNOLOGIES Brand Focus: Nike ACG

    EQUALLY AT HOME IN THE CITY, AND THE GNARLIEST OF TRAILS

    Borrowing elements of the Nike NEXT% system, the Nike ACG Mountain Fly GORE-TEX is engineered for tough conditions.

    ALL CONDITIONS GEAR MEANS ALL CONDITIONS

    Up top, a GORE-TEX membrane fused in the upper combines with a stretchy sock gaiter for two-fold coverage against the elements, ensuring breathability while also providing waterproofing that stands up to the wettest conditions. Down below, a carbon fiber plate and Nike React foam promise ultimate energy return and comfort.

    The Mountain Fly GORE-TEX is Nike ACG’s pinnacle model. Our midsole combines the carbon fiber plate from running’s Vaporfly NEXT% and plush Nike React foam with hard and sticky rubber for maximum traction. Always thinking about outdoor solutions, the upper features a stretch cuff to eliminate trail or street debris from sneaking into the shoe. And, GORE-TEX keeps our consumer dry no matter what elements or conditions they explore.

    JEFF ATIENZA

    Nike’s Senior Footwear Product Director

    STAY BONE DRY

    Nike’s outdoor-oriented ACG collection maintains “ACG Means All Conditions Gear, and All Conditions Means All Conditions.” Designed, tested and made on planet Earth.

    A LEGACY OF FUNCTION

    GORE-TEX has been an integral aspect of Nike ACG since the inception of the collection in 1989, and even before that for the Nike Hiking designs that precursed ACG, including early footwear models.

    NIKE HIKING

    Early ACG advertisements tout the benefits of “ water-resistant yet breathable GORE-TEX.” The bold color combinations and technical savvy of early ACG footwear models set the tone for the collection to become successful in subsequent years.

    THE NIKE ACG MOUNTAIN FLY GORE-TEX

    The Nike ACG aesthetic has evolved in leaps and bounds, from the foundational hiking boots of the early ‘80s, to the hyper-functional and forward-thinking designs of ACG today, like the ACG Mountain Fly GORE-TEX.

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