Brand Focus: ASICS

    ASICS and GORE-TEX team up for a trio of winterized sneakers, including some of ASICS’ leading performance models, re-imagined with the industry’s best level waterproofing. The grouping of colorways shares a “Graphite Grey/Black” base colorway with hits of turquoise and red throughout as a nod to the natural phenomenon aurora borealis. Finally, GORE-TEX branding is incorporated into the design.

    GEL-QUANTUM 180™ 5 G-TX

    Moving on to a more contemporary model, the GEL-QUANTUM 180™ 5 is kitted out with a 3D-printed upper, riding on a geometric sole unit with 180 degrees of GEL™ technology. The eyestay configuration is matched with asymmetrical laces and internal eyelets that support a locked-in fit, while the GORE-TEX membrane once again keeps the wearer dry and comfortable.


    As part of ASICS and GORE-TEX’s winterized pack, the rugged GEL-NANDI™ is presented with a high-top silhouette. Designed with GORE-TEX waterproof fabrics throughout the upper to help repel water and keep feet dry, this design is ready for the winter months.

    I think the biggest challenge we faced was the GEL-LYTE™ III OG shoe. The model is known for its iconic split tongue, which makes it extremely comfortable to use and wear, but the design in and of itself is not as conducive as models with traditional tongues in creating a waterproof shoe. Working closely with the developers at both ASICS and GORE-TEX, we came up with a few ideas and potential solutions, all of which were put through rigorous testing to assess their functionality. In the end we chose a design that included a zip between the two sides of the tongue, which not only does the job of keeping you dry, but is also the solution, I think, that makes the shoe look fit for purpose as well.

    Thor Hovland-Pye

    ASICS Color Designer


    ASICS was founded more than 70 years ago by Kihachiro Onitsuka with philosophy of Anima Sana In Corpore Sano, translated as A Sound Mind In A Sound Body, our wish to nurture the youth through sports and contribute to the development of society, people all over the world will live healthful and happy lives in both body and mind. It is now a leading designer and manufacturer of running shoes, as well as other athletic footwear, lifestyle footwear, apparel and accessories.

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