SIX STORIES VOL. 5: CHAPTER 3 – LIFESTYLE & MODERN OUTDOOR AESTHETIC

    Brand Focus: WOOLRICH

    America’s oldest outdoor clothing brand stands the test of time.

    EARLY ADOPTER

    Woolrich and GORE-TEX started working together more than 40 years ago in 1979. This partnership started only three years after Bob Gore discovered the waterproof fabric that became GORE-TEX.

    CLASSICALLY STYLED OUTERWEAR

    Since introducing its first collection of GORE-TEX jackets over 40 years ago, Woolrich has remained a leader in outerwear by honing their expertise in classically styled technical apparel.

    AMERICANA

    Today, Woolrich balances its design considerations between avid mountaineers and the more style-conscious consumer who is seeking timeless yet functional fashion that is rooted in tradition.

    GORE-TEX has always been relevant to Woolrich with a common path towards innovation. In the mid-’70s, we upgraded our iconic Ramar Cloth 60/40 into a waterproof and breathable fabric for a new version of the iconic Mountain Jacket. Then in the late '80s with the CAMWOOLFLAGE PROJECT launch, where special wool was made in Pennsylvania adding the GORE-TEX membrane to implement waterproof and windproof technology. Recently, we developed a new generation of Mountain Jackets and Arctic Parkas made with GORE-TEX product technology and PACLITE® garments that reach the highest levels of performance. For us, as the oldest outdoor company established in 1830, GORE-TEX has always represented the possibility to technically improve our products and protect our customers from the elements and in the outdoors

    Andra Canè

    Creative Director Woolrich

    ABOUT WOOLRICH

    Founded in 1830, Woolrich is nearly 200 years old, making it America’s oldest outdoor clothing brand. Woolrich initially specialized in woolen garments like blankets and flannel shirts, all featuring the brand’s signature Buffalo check. In 2021, Woolrich has proven that the brand’s elevated stylishness can stand the test of time.

    Woolrich introduced its first GORE-TEX jacket in 1979, arriving as the Woolrich Mountain Parka. Today, GORE-TEX still plays a part in helping to update Woolrich’s most historic, iconic garments, to ensure optimal movement, comfort, and warmth. The ongoing collaboration with GORE-TEX also gains new meaning via the Woolrich Outdoor Label, designed in Japan by Woolrich’s partner Goldwin.

    WOOLRICH IN ‘KALEIDOSCOPE’

    ‘KALEIDOSCOPE’ issue 37 (Fall/Winter 2020-21) showcased Woolrich in a special editorial as part of the "Outside In" zine. Woolrich's F/W 2020 collaboration with GORE-TEX was highlighted in the one-of-a-kind setting of James Turrell's House of Light, located in the mountains of Tokamachi, Japan.

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