Brand Focus: ADIDAS X IRAK

    SIX STORIES VOL. 5: CHAPTER 4 – GENERAL GORE-TEX PRODUCT TECHNOLOGIES

    Infamous NYC Graffiti Crew IRAK Teams Up with adidas

    In 2007, graffiti collective and clothing brand IRAK worked with adidas Originals to create two versions of the rugged Rmx EQT Support Runner. Now, both brands work together once again to create a GORE-TEX equipped ZX 8000.

    IRAK 2020

    IRAK and adidas Originals continue their work together with an update of the ZX 8000, representing the “I” in adidas Originals’ new A-ZX series.

    GRAFFITI DRESS CODES

    In the mid-90s, graffiti dress codes in New York City were defined by brightly colored GORE-TEX jackets and footwear. Rugged outerwear was also pragmatic for its ability to survive the wear and tear of infiltrating train tunnels and running from the authorities. This notion played directly into IRAK’s ZX 8000.

    IRAK x adidas Originals ZX 8000

    The collaborative ZX 8000 arrived in two distinct colorways. The collaboration was defined by eye-catching color blocking and text placement, like “IRAK 2020” on the toe, as well as reflective paneling.

    For me, products need to be functional in order to support me in my life. I associate GORE-TEX with great technology, waterproofness and lightweight design. I really appreciate those features.

    Till Jagla

    Global Head of Energy at adidas

    GORE-TEX has become a very cool brand that resonates with street and sneaker culture. Why? Because products get better with GORE-TEX. That is appreciated and wanted by people.

    Till Jagla

    Global Head of Energy at adidas

    ABOUT IRAK

    IRAK is a graffiti crew that founded in New York City by Kunle “Earsnot” Martins during the mid-90s. IRAK started as a graffiti tag used by Martins, before IRAK evolved into a clothing brand.

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