GRAFFITI DRESS CODES
In the mid-90s, graffiti dress codes in New York City were defined by brightly colored GORE-TEX jackets and footwear. Rugged outerwear was also pragmatic for its ability to survive the wear and tear of infiltrating train tunnels and running from the authorities. This notion played directly into IRAK’s ZX 8000.
IRAK x adidas Originals ZX 8000
The collaborative ZX 8000 arrived in two distinct colorways. The collaboration was defined by eye-catching color blocking and text placement, like “IRAK 2020” on the toe, as well as reflective paneling.
For me, products need to be functional in order to support me in my life. I associate GORE-TEX with great technology, waterproofness and lightweight design. I really appreciate those features.
GORE-TEX has become a very cool brand that resonates with street and sneaker culture. Why? Because products get better with GORE-TEX. That is appreciated and wanted by people.
