SIX STORIES VOL. 5: CHAPTER 5 – THE FUTURE OF FUNCTIONALITY

    Brand Focus: WHITE MOUNTAINEERING

    GORE-TEX Appears in White Mountaineering’s BLK Collection.

    FUNCTIONAL REPOSE FORM

    Once again, White Mountaineering merges many references into a compelling vision, blending elements of utility, sportswear, and tactical gear. As a counterpart to White Mountaineering’s main collection, the BLK label focuses on more subdued aesthetics.

    GORE-TEX LOGO PRINTED MOUNTAIN PARKA

    Made in collaboration between White Mountaineering and GORE-TEX, this hooded parka features from the White Mountaineering BLK collection features an array of emblems emblazoned on the chest and arms.

    GORE-TEX STAND COLLAR COAT

    A more traditional menswear silhouette, this overcoat-style garment featuring GORE-TEX brand waterproofing comes with minimal details.

    In snowboarding, which is also my hobby, riders have their sponsor's name on their clothing. I thought it was cool, and I was inspired by it.

    Yosuke Aizawa

    Founder and Creative Director of White Mountaineering

    I'm tall, so I like to make different coat lengths for each season. The design has no seams, and is particularly about making patterns, with an emphasis on ease of movement. I think it suits any outfit.

    Yosuke Aizawa

    Yosuke Aizawa, Founder and Creative Director of White Mountaineering

    GORE-TEX LOGO PRINTED MOUNTAIN PARKA

    A White Mountaineering insignia highlights the brand’s three-pronged mantra of design, utility and technology, while a GORE-TEX logo represents the brand’s claim of “Guaranteed to Keep You Dry.”

    GORE-TEX STAND COLLAR COAT

    For White Mountaineering’s Stand Collar coat, emphasis is placed on details such as fabric and construction, as well as an articulated and thoughtful cut.

    ABOUT WHITE MOUNTAINEERING

    Japanese label White Mountaineering was founded in Tokyo by Yosuke Aizawa in 2006. White Mountaineering is defined by functional details and utilitarian inspiration, used across street-ready garments. The brand’s motto reads, “The field in which we wear clothes is all outdoors: One, design. Two, utility. Three, technology,”

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