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A Community Event for the TERREX Agravic GORE-TEX Trail Running Shoe
In celebration of the adidas TERREX Agravic GORE-TEX trail running shoe launch, adidas TERREX and the GORE-TEX Brand hosted events across Europe in Munich, London and Milan, creating opportunities for connection and hands-on experience with the new shoe alongside top journalists, creators, and runners.
Meet the adidas TERREX Agravic GTX
The adidas TERREX Agravic GORE-TEX shoe is a technical, trail-ready shoe built for wet and rugged terrain. Designed for stability and agility, the shoe features a Continental™ Rubber outsole with 4.5mm deep lugs for reliable grip, a gaiter-style upper that seals out debris, and the GORE-TEX Invisible Fit product technology for all-weather performance. When charging through unpredictable weather, the Agravic GTX delivers protection and comfort.
A Closer Look at the Product Technology
Each community event included a hands-on introduction to GORE-TEX Invisible Fit, a unique footwear product technology that features an innovative membrane and carefully selected textiles that are invisibly bonded to the shoe upper. This creates a lightweight shoe that gives full freedom of movement with durably waterproof, totally windproof, and breathable protection, backed by the GUARANTEED TO KEEP YOU DRY promise.
A Trail Run to Remember
It’s easy to talk about how a shoe performs on paper though, so it was essential for runners to experience the Agravic GTX first-hand. At each community event, participants went on a trail run, complete with a fun, unexpected challenge to keep things interesting (we couldn’t make it too easy on them!). At each event, an adidas TERREX athlete also joined the group run—athletes like Kimi Schreiber, Robbie Simpson, and Sven Koch.
Conversation and Community
After each run, participants were welcomed into a relaxed cool-down session. In Munich there was a Q&A session with Kimi, who shared her experiences as a professional athlete navigating the toughest trails globally. Her insights on gear, grit, and the mindset behind endurance sports sparked engaging conversations across the room.
Putting the Agravic GTX to Work
It was exciting to hear participants talk about the performance of the Agravic GTX at the events, and even more rewarding to see the product in action. But the events were about more than gear; they were about the shared experiences, real conversations, and what happens when innovation meets the outdoors.
